WEBSITES and blogs about baby bullshit are weirdly obsessed with the word ‘mama’, it has been claimed.
Researchers at the Institute for Studies found that 81 per cent of baby bullshit sites had ‘mama’ in the title despite the word being obviously annoying.
Professor Henry Brubaker said: “That term fell out of usage in 1983 and since then was used only in the titles of serial killer films.
“However sanctimonous baby claptrap website owners seem to love it. It makes them feel warm inside.
“Weirder still they are not all American.”
‘Mama’ Mary Fisher writes a blog called Hip Organic Snuggle Mama. She said: “My blog is a cold-hearted exercise in wooing corporate sponsors with a mix of cloying sentimentality and cunning product placement.
“If you don’t like that then you hate babies, and by extension, humanity.”