Monster Munch makers challenged over whether ‘Flamin’ Hot’ is actually a flavour

THE makers of Monster Munch have been told that ‘Flamin’ Hot’ is more of an abstract concept than an actual flavour.

Professor Henry Brubaker of the Institute for Studies said: “‘Roast Beef’ and ‘Pickled Onion’ are legitimate flavours derived, however tenuously, from real edible things that exist.

“But what on Earth is a ‘Flamin’ Hot’? Obviously that’s a rhetorical question – it’s not a flavour, it’s a temperature-based sensation.

“But weirdly they aren’t even hot. You may as with call them ‘Mirth’ or ‘Ennui’.”

Crisps eater Nikki Hollis said: “I suppose it’s sort of vaguely spicy, not sure.

“They are fucking delicious though.”