THE middle class shoppers who switched to budget supermarkets are wondering if they can switch back soon.
In recent years millions of people who think of themselves as Sainsbury’s, or Waitrose on a good day, were forced to delve into an underworld of imaginary brands and tattooed shop assistants.
Chartered surveyor Julian Cook said: “It was a bit of an adventure at first, like travelling to a parallel world where we lost the war and Moser Roth is a leading name in chocolate.
“How we laughed to see fisherman’s waders and Albanian camping stoves racked next to peanut butter! What larks!
“I look back at photos of ourselves from 2000, wearing our Next clothes, faces round from M&S puddings, and barely recognise the children who now dress in Primark rags, fighting over who gets to lick the butter paper.
“God help me, even Lidl is beginning to seem too expensive. I find myself drawn to Farmfoods.”
