THE controversial ‘beach body’ poster is no more tawdry, exploitative and depressing than the rest of advertising, it has been confirmed.
The adverts showing a bikini-clad woman attracted complaints from people strangely unaware of the marketing imagery that surrounds them in pretty much every moment of their daily lives.
A spokesman for the Advertising Standards Authority said: “Have you people never seen an advert before?
“Let me be clear about how advertising works. They use text, imagery or moving pictures to create anxiety and then suggest that said anxiety could be eased by purchase of a thing.
“When I look at this poster, I see a picture of a sexy woman and some words trying to get you to buy some shit. What do you want us to do here, ban all adverts? Then how would you hear about all those products you people love so dearly?
“I have to look at these fucking things all day, every day. Sexy woman, buy a thing. Sexy man, buy a thing. Sexy family, go on holiday.
“I want to go and live in the countryside with some chickens and a goat.”