MARKETING executives at a snack foods company have decided that today’s two-minute silence does not apply to them.
Senior staff at the makers of ‘Cheddar Tasties’ have decided that the importance of coming up with a new slogan for their product overrides the traditional Armistice Day silence.
Company director Tom Booker said: “We’ve got a marketing consultant arriving from Dublin at 11am, to discuss whether the poster strapline should be ’They’re cheesalicious!’ or ‘Low calorie cheesiness with a surprising crunch’.
“There’s also going to be me, two other top regional executives and Helen Archer from leading snack foods distributor JBT who is frankly a nightmare to get hold of. The meeting room is booked with tea, coffee and a quality biscuit selection.
“Sorry but I think you’ll agree we can’t take 120 seconds out of that to think about other stuff. I might be halfway through writing the words ’Cheese tang’ on a whiteboard.”
Marketing manager Nikki Hollis said: “Days like this are a good opportunity to consider important things, which in this case is how to sell Cheddar Tasties to 18-25 year-olds.”