ITV is to replace Champions League matches with footage of laughing people who are illegally streaming the matches without signing up for BT sports.
The broadcaster lost the rights to show the games after BT paid £1.2 billion for them. Instead of the matches, it will show footage of smug-looking men who have figured out they can watch the Champions League for free with a bit of fiddling about on the internet.
Fan Tom Booker said: “Weirdly I don’t feel a massive amount of loyalty to either an internet provider or a soulless sporting behemoth.
“If BT wants to charge people a shitload to watch the games and the Champions League wants to charge BT a huge amount to screen them, that’s up to them.
“Personally I consider that behaviour morally questionable. Perhaps even more morally questionable than illegally streaming the games I want to watch.
“To be honest, something tells me no one’s going hungry because I’m watching the Champions League for free.”