BBC weather forecasts have been scrapped so the broadcaster can show more half-naked young men in rural settings.
The corporation told the Met Office its services were no longer required because it was not a shirtless hunk that can generate huge amounts of free publicity.
A spokesman said: “This is what we do now. This and cake.”
The move was welcomed by licence payers, with many taking to social media to point out the Met Office was not a sexy period drama.
Jane Thompson, from Peterborough, said: “It’s just a bunch of scientists. What a waste of time.”
Emma Bradford, from Stevenage, added: “I realised it’s been years since I watched a weather forecast and fantasised about eating cake off of someone’s bare chest. Enough is enough, Met Office.”
The BBC spokesman added: “Poldark is a hugely important part of Britain’s cultural heritage. It was probably written by Shakespeare.”