THE entire line-up of housemates from the just-completed series of Big Brother last night re-entered the house for Celebrity Big Brother.
The 19 contestants have enjoyed a full 48 hours of tabloid fame before returning to the Elstree compound to have it ruthlessly stripped from them.
A Channel 5 spokesman said: “A Big Brother contestant, especially fresh, is at least as good as someone off Hollyoaks.
“It’s been proven that appearing on CBB makes you less famous. Over the next three weeks they will revert to their natural state and can then be returned to the stagnant pond from whence they were scooped.”