CENTER Parcs, the market leading holiday resort company, has added waterboarding to its list of family-focused leisure activities.
Managers say waterboarding is just as much fun as mountain biking or owl spotting, except you are held down with a wet towel over your face as gallon after gallon of water is poured up your nose.
A Center Parcs spokesman said: "There's no better way for parents and kids to bond than in a situation of sustained psychological terror and disorientation. The magic is, you're totally convinced you're going to die, but you don't! However it can make you scared of rain."
Holidaymaker Don Rose, from Stafford, gave it the thumbs up: "It made a refreshing change from the falconry and rope slides and it's definitely made me want to try other state-sanctioned coercion techniques.
"On the down side, since returning from our mini-break I do tend to wake up in the middle of the night screaming like a girl."
However not all customers are convinced. Sue Glenn, of Ipswich, said: "We expected something more like a slide or a shute.
"Instead two men in khaki led us into something called the 'Z-Ray Family Detention Hut', put sacks over our heads and spun us round until we were nauseous while angry dogs snapped at our groins.
"They asked us why we hated freedom and when my husband said we didn't they kicked him in the stomach. That's when the kids really started to cry."
She added: "The actual waterboarding itself was very unpleasant, although perhaps less so than the Thunder Looper at Alton Towers. Overall, I'd say it was different but we probably wouldn't do it again."