‘Fake news’ to be delightful and fun
IF FAKE news is going to be spread anyway it should be about lovely, happy, fluffy things, researchers have proved.
The Institute for Studies has shown that real news is bad enough already, and therefore all fake news from now on must be unbelievably delightful.
Professor Henry Brubaker said: “If the ‘news’ on social media is just whatever bullshit anyone shares, then instead of ‘Muslims in council-backed halal Easter outrage’ why not ‘Puppies discover limitless cold fusion energy source’?
“A story we wrote about David Bowie jumping out of a cake at a butterfly farm wearing a lovely woolly jumper with ‘Tricked you!’ on it has been shared five million times already.
“It’s not true, but neither is ‘Benefits family in 12-bedroom house on £6m a year’ and ours makes you feel all gooey and warm inside.”
He added: “We’ve got ‘Trident replaced by cute ducklings’, ‘New wonder drug cures everything’ which is in the Express tomorrow, and ‘Take anything you fancy from my palaces, Queen tells Britons’.
“Oh, and Brexit. Surprisingly, there’s a real audience for fake news that’s just outrageously positive about Brexit.”