NEW magazine Men’s Ascetic is focused on the niche market of men who reject worldly goods and pleasures for a more spiritual path.
The publication hopes to capture the demographic of men, aged between 18 and 65, who have turned away from the blandishments of women and big watches to walk the earth unfettered by possessions.
Publisher Tom Logan said: “If you like to spend more than £300 on jeans there are countless magazines out there for you, but if you like to spend 10-12 hours a day meditating there’s nothing.
“Men’s Ascetic is aimed at the monks, the wandering kung fu experts, the mystical gurus and the lifelong celibates whose physical forms are mere shells, but who still like something to read on the toilet.”
The latest issue has features on the illusion of time, Europe’s 16 best places to avoid meeting the gaze of a woman and the emptiness of magazine features only designed to keep us from contemplating death.
But hermit Joseph Turner complained: “We’re on the third issue and they’ve already had Buddha on the cover twice. Not everyone can have a figure like his.
“Unfortunately, living in a moutaintop subsisting on edible roots and lugging rocks around for a crude shelter has given me absolutely incredible abs.”