FRIENDS of 31-year-old Julian Cook fear they have lost him forever after he embraced aspirational bullshit.
Sales representative Cook was ‘a good guy’ until he discovered Range Rovers, ‘the Cotswolds’ and restaurants with Michelin stars.
Former friend Roy Hobbs said: “It’s so sad, he was a young man with interesting opinions who didn’t care if his clothes were uncool.
“Then one day he turned up at my house in a quilted Barbour jacket, talking about how he’d just ‘dropped’ five grand on a gas barbecue.
“Now he’s dead to us. Worse than dead.”
Cook’s stool at the pub now sits empty because he spends his evenings at a private gym or eating ‘dry aged’ steaks with his new friends who all like golf and rugby.
Former girlfriend Nikki Hollis said: “He never took himself that seriously, and even used to read comics.
“Then he started hanging out with his managers from work, collecting wine and talking about how George Osborne was actually a good bloke.
“The final straw was the salmon pink polo shirt. I knew then that he would soon be gone from our lives.”