Men under increasing pressure to have a craft ale brewery

MANY men are struggling with social pressure to have their own brewery selling imaginatively named beers, it has emerged.

With 61 per cent of men under 40 now involved in artisan beer, those without brewing aptitude have reported feelings of inadequacy.

38-year-old Tom Booker said: “Of course I want a successful craft ale company making a range of pale ales, porters and bitters – who doesn’t?

“I am a man and obviously working with beer is the dream. Also, look at those Brew Dog guys. They are on the stock market on something.

“But after investing £11k in brewing equipment I found myself unable to think of a name or a label design concept.

“At first I thought of ‘Wolf Beer’, with wolves on the bottle, but then I remember that’s the name of my cousin’s craft ale brewery. Or someone at work’s, I forget.

“I thought maybe ’Pebble Brewery’ with a picture of a pebble on the bottle. I know it’s pretty shit but it’s the best I can do.

“Can I just call it ‘Beer Dog’?”

Plumber Stephen Malley said: “I came up with a great name for my micro-brewery. Unfortunately while researching the subtle flavours of rival craft ales I became an alcoholic and forgot it.

“Now I’m too busy getting divorced and moving into a bedsit.”