MOST events, objects and people are actually some sort of viral advertisement, it has emerged.
Speaking at the Viral Ad Awards 2012, industry insiders revealed that real life is an elaborate piece of subtle advertising cooked up in a trendy agency called Buddha Digital.
Advertising executive Nathan Muir said: Your friends and family are all just actors working for me. Why do you think your mum keeps banging on about Dyson vacuum cleaners?
Most news is a viral too. The royal baby thing is just part of our campaign No tears before bedtime with Pampers.
The war in Syria looks real, but its actually an off-the-wall advert for Ronseal. If you think President Assad looks familiar, thats because hes a jobbing actor who had a bit part in EastEnders.
Next time youre on the tube at rush hour, bear in mind most of the passengers are paid to be there as part of a guerilla marketing campaign for Thomson Holidays.
“The only thing that’s real is the advertising industry.”
Office worker Tom Logan said: Last night my wife told me our entire marriage was part of an interactive campaign for dishwasher tablets.
Now shes gone off to appear in Downton Abbey and Im left with three fake kids to bring up on my own.”