YOU quite liked it. Then it was in an advert, and 200+ involuntary listens curdled that into hate. These are the songs you can no longer hear without your mind adding the relevant slogan:
Hold My Hand by Jess Glynne, 2015
The Jet2 advert already made it horribly overplayed, then the TikTok kids got hold of it. Add to that a vocal so piercing it could penetrate tank armour and the ad showing attractive people going on holiday while you’re stuck in Britain’s freezing rain, and it makes you want to ban holidays, Jess Glynne and happiness.
Sandstorm by Darude, 1999
Got loved up clubbing memories attached to this track? They’ve been overwritten by Tesco using it, most appositely, to ‘celebrate 30 years of the Tesco Clubcard’. The advert suggests loyalty cards are a deep, lifelong emotional journey you share with your spouse. What else are these couples celebrating? Their 10th anniversary of being with ScottishPower?
Only You (And You Alone) by The Platters, 1955
Overwrought 1950s crooning has its fans, but not after it’s been dubbed over slow-mo footage of youngsters in Adidas Originals sportswear. Now it’s irritating and pretentious because you can’t stop picturing advertising twats wanking on about ‘juxtaposing timeless classics with an edgy urban millennial street vibe’.
Loaded by Primal Scream, 1990
Once an astonishing blend of dance and rock with a famous ‘we wanna get loaded’ sample about wild, uncaring hedonism. Now selling Ford Fiestas. Not helped by Keeley Hawes spouting drivel like ‘How far we’ve come can’t always be measured in miles’ while driving the aforementioned small family hatchback.
99 Red Balloons by Nena, 1984
How could Ribena cheapen the memory of everyone’s favourite German prophet of nuclear annihilation? The ad is a heartstring-tugger, depicting a now-adult brother and sister reliving childhood memories of playing in the rain and drinking Ribena. But is unlikely to have done much for sales as it also triggered memories of Threads.
Let Forever Be by The Chemical Brothers, 1999
Can you forever taint a cracking Chemical Brothers track with an Ocado ad? Yes. The ad in question depicts a joyful family party at home, but played out backwards. Why? Because an ad agency creative remembered Tenet and decided to rip that off to buy Audis and cocaine.