'White people will think they're banned from Tesco': The very real problems of diverse adverts. By Sarah Pochin

IN classic Reform fashion, MP Sarah Pochin has landed herself in trouble for moaning about ‘adverts full of black people, full of Asian people’. Here she explains the terrible effects of these ads.

The white population could starve 

Without adverts targeted at them, white Britons simply won’t know there are supermarkets where they can buy affordable food. Is it a conspiracy by the global liberal elite to starve the white population? I went into Asda the other day and I couldn’t find the eggs, so the evidence is mounting.

White people will think they’re banned from Tesco

When black and Asian people have taken over supermarket adverts, what conclusion are we meant to draw? I’ll tell you: WHITEY ISN’T WELCOME HERE. Yes, white people are banned from supermarkets. Liberals will say that’s a totally unhinged, paranoid interpretation of harmless adverts, but they won’t be laughing when the migrants take over and keep white people as pets!

They’re ruining the adverts we love 

The insane quest for diversity is ruining fine old British traditions. ‘Should’ve gone to Specsavers’ is as much a part of our national identity as ‘We shall fight them on the beaches’. Who does not feel a wonderful sense of belonging when singing along to ‘Washing machines live longer with Calgon’? And is our most beloved fictional character not Kevin the Carrot?

Our shops are full

Like Britain itself, our shops are full. Can we really afford to advertise our Tescos to the migrant hordes of the Third World, placing yet more pressure on our already overworked deli counters? I say ‘no’ – not when there’s a big queue for the checkout and you’re already late for the hairdresser’s!

We need to protect indigenous white culture 

We indigenous Anglo-Saxons should be proud of our food achievements: Findus Crispy Pancakes, baked beans and pork sausages, Mr Kipling French Fancies. But other races want their own alien supermarket cuisine like 400g jerk chicken portions or Patak’s tikka masala sauce. White children could grow up not knowing what a Bernard Matthews Turkey Drummer is. And that will be a tragedy.

We’ve evolved to be with our own kind of shopper

As a species, humans have evolved to feel more comfortable with people who look like us, and I’m not ashamed to say I prefer adverts featuring my own kind. That’s not being ‘racist’, it’s just evolution warning us of the danger of other tribes who who might steal our new decking from B&Q. 

It’s depriving white children of role models 

Ethnic minorities have plenty of role models: Daley Thompson, Konnie Huq, Craig Charles. But everyone has forgotten about role models for white children. How can a white child aspire to doing a weekly shop if they don’t see it in an advert? That is the sort of limitless ambition I want my children to have – to be able to go into Asda and buy a jar of Dolmio.

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