SOCIAL networking site Facebook has launched a tool for expressing ambivalence.
The new ‘Indifferent to’ button will allow users to highlight things on the internet that they don’t care about.
A Facebook spokesman said: “In a world obsessed with status, indifference is perhaps the most aspirational emotion.
“You can say to your friends, ‘look at all these people and objects I can’t even bring myself to consider’.
“Then they will think you are great.”
28-year-old Emma Bradford said: “I’ve indifferented a Mumford & Sons video, a website about helicopters and a picture of a bowl of lentils.
“I feel so deliciously insouciant. I’m like a young Debbie Harry, the emotionally detached ice queen of the internet.
“It’s also good to be able to read lists of things my friends feel unengaged by. I see cantilever bicycle brakes are appearing on a lot of people’s feeds, also flapjacks and moderately windy days.
“I really like indifference.”